Free – Anderson

Another book about value, although in Anderson’s book he confronts models of everyones favourite value, Free. Of particular recent relevance with the rise of the free-to-play model, Anderson gives a history of free, tracing the first free pricing strategy back to King Gillete and moves through all of the different models of Free to consider how businesses can now viably offer goods and services for free. Employing ideas such as the gift economy and confronting questions such as where, exactly, is all the money coming from, Anderson paints an optimistic picture of a world where free stuff is better then paid stuff. In appropiation with free-to-play games  it is interesting to note the different models of free and how a pricing strategy such as ‘Freemium’ is the equivilent of pay-to-win in games.

Anderson, C. (2009) Free: How today’s smartest businesses profit by giving something for nothing, New York: Business Books.

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